It is important to respond quickly to comments. Rioja says, “Reply to comments quickly and keep your audience engaged. You will make them more interested in your product/service, and they will likely purchase it.
This strategy has worked well for nearly all my ad campaigns. I keep my responses short so that they are clear and concise.
But, speeding up your responses doesn’t necessarily mean you should give quick responses. This can lead to serious problems.
Majewska is right to suggest that you take your time to moderate comments on your ads. The ad could cause more harm than good if a conversation is lost. The ad might perform better if you manage comments well click here.
Simply put, make sure that your potential and existing clients are heard.
Comment on your ads
Although creating multiple ad sets can consolidate past comments, it is important to engage with new comments. TJ Kelly says it best: “Live in the comments!”
This means that you must respond to any comments or sharing of your material. Recognize and thank them for their comments. Ask them a follow-up question to encourage another response.
Authority Daily’s Alejandro Rioja has had success using the same strategy. Rioja shared, “while there is a lot of ways to improve post engagement on Facebook ads, but the one that has worked well for me was engaging with my audience immediately.”
NapoleonCat’s Kasia Majewska points out that the idea is to “establish relationships with your customers by responding to all comments. This will not only make existing clients more loyal, but also provide social proof for anyone considering your offer.”
Rosalina Felipe, Portent’s Rosalina Felipe, believes that “the more engaged your company with their audience, then the more likely your audience is to engage with your content.”
Here’s another interesting fact: ads with long comment chains get more reach.
Daniel Daines-Hutt, Ampmycontent’s founder, says that threads like these get much more interaction and engagement from true fans and new followers. It’s all about boosting ad engagement, deliverability, and deliverability!
Here are some tips for handling comments.
According to Siemek, the golden rule is to respond to all comments. Even if they are negative, Daines-Hutt shared that “sometimes people will also leave inaccurate comments.”
How do you handle them? Majewska says that if you receive a negative comment, it is important to respond with thoughtful and helpful responses. If the issue is more complex, acknowledge them publicly and then move the conversation to a private space, such as email or private message.
If confronted by a “troll,” such as Daines-Hutt, you can “block and delete comments.” He believes this should help Facebook understand why its targeting might be slightly off.
Encourage a conversation
Engage with your audience. Daines-Hutt explains: “By engaging and interfacing with them [your audience], as well as creating a dialogue, we can help them get on board.” This helps others who read the ad comments to get your message across.
You can also continue to engage with someone after they reply to your comment. Amoroso recommends that, once someone responds, you give them a like so you can continue the conversation.
Create humorous responses
You don’t have to be thoughtful when you respond, but you can also make fun of it. It’s something that tiny campfire’s Michael Alexis does. “About once per month, I see an advertisement with many comments. These ads fall into provocative messaging or messaging, or the sponsors write clever and funny replies to all comments. I would recommend the former.
Here’s the plan: “When someone comments, respond with something funny so they know that you care about the ad and that it is being read by others.”
Run test ads
Another useful tool to find out what your audience is interested in is ad testing. There is a chance that what works for one person might not work well for you. Why? Different industries.
Stephen Reilly, Pixus’s CEO, elaborates that “what works in one sector may not work for another so there isn’t really a best-practice guide other than to try them all until your audience learns how you brand presents the assets and copy.” A social media dashboard software can help you measure this read more.
Daines-Hutt is not surprised that Daines-Hutt prefers ad testing. It “helps find the best version – because I want to appeal to more people who are JUST LIKE me audience.”
Daines-Hutt adds, “Once I have a winner, I will usually run an engagement campaign using the same ad ID, targeting friends and fans with similar interests.” This allows me to get great engagement from the right audience.
Daines-Hutt next shares, “so once my fans have built up some interaction, I’ll start running ads to the target audience. (Maybe a lookalike etc.) This is a great way to get good engagement and comments that match your advertisement.
Standard Restaurant Supply’s Daniel Ashton reveals their method: “When we run ads on Facebook, we always run multiple variations of ad copy as well as different images.” After about a week, we can look at engagement and optimize our final ads based on the most successful combinations. https://www.thearmourygallery.com/
Reilly warns you should not spam the system but keep trying different combinations.
- “Ad copy (emojis or no emojis?)
- Creatives used (products, lifestyle, etc. ),
- These products are featured
- Types of ads (single images or slideshows, carousel, and dynamic video)